Kendrick Lamar drops his new music video for "Not Like Us."

The video intensifies his ongoing feud with Drake.

Directed by Lamar and Dave Free, it features West Coast hip-hop icons.

Lamar’s partner Whitney Alford and their two children appear in the video.

Mustard, the track's producer, makes a notable appearance.

The video includes jabs at Drake’s song "Push Ups."

Symbolism with owls references Drake’s OVO label.

The video ends with a cheeky disclaimer about the owls.

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